Juxtaposing its 10th anniversary in India, naturally-inspired global beauty brand, The Body Shop, has unveiled a new design at its ‘Asia Fit Store’ in Gurugram. With this store, the brand offers a heightened personalised customer experience through unique display of products and an experiential zone.
Celebrating 40 years of conducting business, The Body Shop has globally launched its Enrich Not Exploit™ Commitment, which is the beginning of the company’s aim to be the world’s most ethical and truly sustainable global business. The Commitment comprises 14 measurable targets to meet by 2020, under three key pillars—‘Enrich our People’, ‘Enrich our Planet’ and ‘Enrich our Products’.
The new store adds to The Body Shop’s repertoire of ethically and sustainably produced quality products with new bespoke elements. It is the third store in the world after Japan and Singapore to showcase new design elements, which create a more inviting, nature-based ambience for consumers—featuring wooden furniture made from Forest Stewardship Council-certified timber and a hanging garden ceiling raft, to fit with the nature based theme of the brand.