Good Glamm will be investing Rs 75 crores, with a target revenue run rate of Rs 250 crores by March 2023.

◊ By Pure & Eco India

Note: To find organic brands, organic product suppliers, and organic shops in India, buy the Organic Directory 

Good Glamm Group has bought a majority stake in Organic Harvest – the Indian organic Beauty and Personal care brand. Good Glamm will be investing a further Rs. 75 crores in growing the brand. This marks the entry of Good Glamm Group in the Organic BPC (Beauty & Personal Care) category.

Founded in 2013 by Rahul Agarwal, Organic Harvest will continue to work as an independent entity. Over the years, the brand has catered to over 2 million customers across 10,000 pin codes in India. Agarwal will work together with Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, co-founders of Good Glamm Group, along with Sukhleen Aneja, CEO, Beauty & FMCG Brands, Good Glamm Group, to accelerate Organic Harvest’s presence in India, as well as, globally.

Darpan Sanghvi and Rahul Agarwal (right)

The Good Glamm Group and Organic Harvest partnership was formed based on as shared vision of the founders to grow the Organic BPC category. Organic Harvest has largely been an offline first brand. Now, as part of Good Glamm Group, Organic Harvest will be able to take advantage of the group’s large digital audience.

With the commerce stack that Good Glamm Group has built and scaled, Organic Harvest will leapfrog its D2C capabilities and will launch products online and offline across the country.

Rahul Agarwal, Founder & CEO of Organic Harvest, said, “Our vision is to make this world a better and beautiful place to live in and leave it better than we found it. For us, it was always about taking the concept of Organic personal care products to the substantial mass population of India and across the globe. With this partnership, our aspiration to become the world’s largest Organic personal care company seems to be easily achievable.”

This acquisition is part of Good Glamm Group’s plan to acquire multiple beauty brands in all categories of Beauty & Personal Care.