Since its inception in 2015, when the organic movement in India was still in its infancy, Pure & Eco India has been actively involved in the promotion of the Indian Organic Market across the globe. With its nuanced content and in depth, insightful features, the publication not only educates consumers but also informs organic industry stakeholders in India and overseas, thereby widening markets.
Pure & Eco India is the first publication to focus on the organic sector in India, and we are proud to declare — the leading source of unbiased, agendaless reporting within the organic sector in India (Pure & Eco India does not own or hold stake in any of the outfits it promotes).
Through the years, we have striven hard, and have succeeded, in rising above the cacophony of superficial and sometimes self-serving reportage in the organic industry.
Our sincere objective is multipronged:
- To educate consumers on organic products and lifestyle.
- To guide new businesses entering the organic arena.
- To provide accurate and timely information to organic industry stakeholders.
- To promote genuine entities working for the development of the Indian organic market.
- To highlight the accomplishments, new launches, challenges, aspirations, roadmaps and insights of industry stakeholders.
- To promote the Indian organic market in the global arena.
- To acquaint buyers with genuine sellers.
- To act as a networking platform for all stakeholders within the organic industry.
Pure & Eco India helps new stakeholders navigate the unique sets of norms and adherences that apply to the organic fraternity, while helping them locate reliable suppliers for their new business ventures.
Over the years, Pure & Eco India has evolved into a credible point of reference for the global organic industry, as well as, consumers, while also serving as an effective business-to-business communication platform for all stakeholders involved.
Therefore, it is not only an agent of information dissemination but also a source of impetus for development of the organic movement in India. It represents the voice of the Indian organic industry. It is not merely publication – it is also a documentation of the evolution of the organic movement in India.
Furthermore, the organic journal also assists organic trade shows across the globe by promoting their events to pertinent stakeholders –again, an endeavour towards B2B movement within the sector.
In its endeavour to acquaint genuine sellers with buyers, Pure & Eco India also publishes ORGANIC DIRECTORY INDIA, an extensive biennial compendium of organic industry stakeholders in India.
Organic Directory India is an attempt to capture the rapidly evolving organic industry in India. It contains contact information of organic brands, organic product suppliers, and organisations and stakeholders within the organic industry in the country. The Directory brings together buyers and sellers, offering a stage to sellers and an reliable reference guide to new buyers who are otherwise unaware of the market and its players.
From Organic Shops, Farms, Farmers’ Markets, Exporters, and Organic Ingredient Suppliers to the latest Organic Brands, Artisanal Foods, Organic Cosmetics, etc, it features every category pertinent to the Organic segment in India. The directory aspires to be a useful resource for both consumers and stakeholders. Whereas businesses leverage it for procurement and B2B networking, consumers find it a reliable guide to the latest organic brands, organic shops and products.
In 2022, Pure & Eco India, launched its online boutique, ORGANIC SHOP BY PURE & ECO INDIA, along with the themed merchandise brand Farm Fanatik, to shine a spotlight on Organic Farming, Organic Foods and Organic & Vegan produce through delightful lifestyle products for consumers!