◊ By Pure & Eco India

Visit ORGANIC SHOP by Pure & Eco India

Goa’s Ambrosia Organic Farm has undergone a tremendous transformation since 1993, now emerging as one of India’s leading Organic Brands, besides being positioned as a serious competitor in the organic food and health foods market in the country.

Although it may seem like the success came overnight, the Ambrosia Organic Farm of today has been decades in the making.

Englishman David Gower immigrated to India and set up shop in 1993, working hard to establish organic farming practices and partnerships in Goa. Ambrosia Organic Farm took root, grew, and became the first company in Goa to abide by organic farming and food production practices in India.

By the mid-2010s, the operation had become a 45-acre farm (with another 85 acres held by partners) along with a workforce of 60+ individuals, including Gower’s adopted son, Janardan Khorate, now known as John D’Mello aka Saladbaba.

In 2015, Gower decided it was time to put Ambrosia Organic Farm in the capable hands of his son. He had helped the farm grow as much as he could, and he decided that D’Mello, an employee since 2007, would be the ideal incumbent to take over the reigns of Ambrosia.

Team Ambrosia Organic: John D’Mello (left), with David Gower and Michelle Keleman (David Gower’s wife)

D’Mello’s business vision is guided by a keen insight in marketing, and he wasted little time in reorganising Ambrosia Organic Farm into an action-oriented model.

He infused an energetic innovative spirit into the company, creating new marketing outcomes and directing the company to focus on new, high-quality organic products. He envisaged greater volumes for the brand in terms of production, and laid emphasis on fitness foods.

Among the products that emerged from this strategic production frenzy were:

• Organic Mango Peanut Butter
• Organic Blueberry Peanut Butter with Honey
• Organic Ragi, Quinoa Rice Cakes, among other kinds of Rice Cakes
• Organic Sunflower Oil
• Organic Apple Cider Vinegar

The last 7 years saw Ambrosia Organic Farm renewing efforts to churn out high quality products, which have been well received by consumers.

The consecutive successful product launches have led to a lot awards and recognition for the brand.

Under D’Mello’s visionary guidance, Ambrosia Organic Farm has celebrated many achievements, including:

• Being recognised as Times of India’s ‘Organic Food Award Winner’ in 2020 & 2021
• Becoming India’s first Rice Cakes manufacturer
• Becoming one of India’s first Organic Fitness Foods manufacturers
• Creating the world’s first Fruit-Flavoured Peanut Butter

Each accomplishment has helped Ambrosia Organic Farm realise its dream of becoming an organic food brand with a focus on fitness foods.

Presently, the company is moving forward with significant investments in its organic fitness foods, which have become permanent fixtures in the diets of fitness experts, fitness enthusiasts and the health-conscious in the country.