◊ By Pure & Eco India

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Luke Coutinho Holistic Healing Systems, a company focused on integrative and preventive medicine, disease and coaching, has recently joined forces with Goa-based conscious lifestyle store, Saukhyam, by adopting the shop-in-shop concept in to their business model.

Saukhyam has established itself as a retailer that connects farmers and vendors across the country. The tie-up aims to showcase a part of Luke’s Wellness Market within the store. Saukhyam’s vision of creating a sustainable food chain is in alignment with Luke Wellness Market’s approach. The collaboration aims to strengthen the brand’s retail presence in Goa.

Luke’s Wellness Market that is committed to sourcing authentic and safe products and connects farmers and vendors across the country within the food and lifestyle space.

Saukhyam has put up a Luke’s Wellness Market segment within the store that will be rejuvenated on a monthly basis. The section displays a variety of handpicked products by Luke himself. The brand has infused products ranging from food, nutrition, utensils, skincare, cosmetics and books to even clothing and fitness accessories, to lend a more holistic appeal.

With this strategic move, the brand aims to consolidate its multi-country presence through such models and is looking at scaling the business across various food, wellness and lifestyle stores in the country.

Commenting on the association, Luke Coutinho, Holistic Lifestyle Coach-Integrative Medicine, says, “Through this launch we are very passionate about bringing an unparalleled level of trust, integrity and expertise to our clients, patients and followers. With this tie up, we aim to expand and create an ethical food chain with transparency to support the farmers and local vendors sourcing quality and authentic health products. This alliance allows us to provide wellness in an engaging way, enabling us to touch new markets and shoppers in the process.”