◊ By Benefit Publishing Bureau

Visit ORGANIC SHOP by Pure & Eco India

Ishit Pilani and Chaitanya Varma, founders of Organic Roots, are ready to revolutionise the ‘Ready-To-Cook’ market in India with their organic khichdis.

The market for ready-to-cook products in India is worth approx. Rs 1,000 crores and has been growing steadily, with major brands investing in the space. The market is now aimed at providing nutritious and easy-to-cook meals for increasingly health conscious consumers. Backed by years of research and experience Organic Roots aspires to deliver on this promise.

With traditional khichdi, vegan haleem and upma recipes and all-organic ingredients, Organic Roots has already launched 8 exciting meal boxes:

Bisi Bele Bath with Barnyard Millets

Moth Dal & Bajra Khichdi

Toor Dal & Red Rice Khichdi

Millet Upma

Millet Haleem

Multigrain Khichdi

Black Rice & Quinoa Khichdi

Mixed Bean Khichdi

The ready-to-cook meals come in plastic-free tubs of 40-45 gm (priced very reasonably at Rs 99 – Rs 149). In Cup-Noodles style, preparation requires one to pour only hot water and wait for the ghar-ka-khaana to come to life.

The organic spin on the dadi-nani recipes from various regions of India using only organic and largely indigenous ingredients makes Organic Roots’ khichdis great comfort food that is also extremely healthy.

“Organic Roots is the healthier alternative to MSG and preservative-laced foods that busy consumers put up with because after a long day at work they are unable to cook from scratch. Our food is tasty, has zero preservatives, no MSG and is made of 100% organic ingredients. Also, it requires no cooking—all one has to do is pour hot water,” says Pilani, who has also been operating the Gurugram-based organic café, Organic Express, since 2014.

The meal boxes have garnered positive attention from consumers and have received robust response in the market.

Organic Roots’ products are available online at Organic Roots’ native online store, organicroots.in, as well as, on Amazon, Flipkart, Big Basket, Qtrove and Karnival.

Organic Roots’ products are made from only organic certified ingredients. The brand is currently awaiting its own organic certification of NOP, NPOP, JAS and EU organic status.