Organic is definitely the way forward in skincare.

◊ By Shahnaz Husain

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Centuries ago, people relied on nature and organic ingredients to nourish their skin and hair. Now, we can observe a return to the traditional. People are now understanding that not only are organic products safe and without risk (of chemicals), but also, they possess powerful healing attributes and boast myriad beauty benefits. That is why, with the ‘Back to Nature’ and ‘Total Wellbeing’ trends ruling the beauty world, organic products have become a popular choice.

Formulations prepared with organic plant extracts are purer, free of chemicals and richer in nutrients, ie, they are richer in vitamins, minerals, trace elements, enzymes, etc. Organic products also have specific curative and beneficial properties, which enhance the beauty of skin and hair. They help to optimise the normal functions of the skin and scalp, including that of cell renewal. Thus, they have the power to revitalise and rejuvenate.

For all their positives, the No. 1 advantage of using organic products is safety from chemicals. Whereas synthetic preparations and chemical ingredients are unsafe to use and cause allergic and irritative reactions, they also cause a build-up of toxins in the system over a period of time, which is harmful and can lead to unnecessary conditions not limited to skin and hair, mind you. The need for awareness about the hazards of chemical based products and the virtues of organic ones is more pressing today due to the thinning ozone layer and stratospheric levels of pollution, which have a damaging effect on our overall health and wellbeing.

All the more reason why high quality natural organic products should be used by us all.

ABOUT THE AUTHOR

The author is a pioneer of the herbal beauty movement and has received international acclaim for ayurvedic beauty care. Recipient of the Padma Shri, she heads the Shahnaz Husain Group, which has a globe-wide network of franchise ventures and 380 ayurvedic formulations to its credit.