Children’s food brand Timios has launched its Made-to-Order Organic Porridge range for infants and toddlers.

◊ By Pure & Eco India

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Timios, a Bengaluru-based packaged healthy snack brand for children launched in 2016 by brother-sister duo Aswani Chaitanya and Hima Bindu, has entered the baby food market with the launch of its new Made-to-Order Organic Porridge range for infants and toddlers.

The new range has been designed keeping in mind the nutritional requirements of babies between ages of 6 to 18 months, and is available in 12 variants. The co founder, Hima, is a nutritionist herself.

The porridges are made-to-order, which means they are freshly made upon receiving orders from customers. This has eliminated the need for preservatives and the products are entirely preservative-free, besides being made of only organic ingredients.

The brand has received organic certification as evidence of its authenticity.

Backed by MTR Foods Pvt Ltd, Rangsons Technologies LLP and Paipal Ventures LLP, Timios claims to be among the first packaged food companies to introduce cleanroom processing for baby foods.

The porridge range is manufactured in a cleanroom processing unit. A cleanroom unit is typically used in pharmaceutical and scientific research facilities, which require a controlled environment with limited exposure to contaminants.

The cleanroom used for manufacturing the porridge range is designed to maintain a sterile environment that filters dust, airborne organisms and vapourised particles.

These ingredients are processed using traditional methods where they are sprouted, roasted and ground to retain the nutritional value of the ingredients.

Commenting on the new range of porridge, Aswani Chaitanya, CEO and Co-founder, Timios said, “Over the last few years, we have noticed that new age parents look for convenience without having to compromise on quality and nutrition provided by traditional weaning foods. With increasing double income households, it’s difficult for parents to make traditional wholesome grain mixes at home. Since most of them don’t have the luxury of time to make it from scratch, they prefer to buy it from trustworthy and clean labels. Timios Porridge is designed with an objective to provide easy and convenient access to traditional baby food produced with the utmost focus on quality and hygiene.”

He added, “We are in an era where technological advances have completely transformed the food sector in terms of logistics, order tracking and processing. It’s high time we move away from the age old style of distribution where food products get stacked on supermarket shelves for months together and then reach the end customer. Even in the case of baby food, parents have no choice but to choose food products that are manufactured months in advance. In some cases, it’s surprising to note that the baby food might be older than the baby! This was the genesis for our porridge range. We wanted to create products that are freshly made-on-order, 100% organic and manufactured with the highest quality of standards.”

Hima Bindu, Nutritionist, Co-Founder and Head-Product Development at Timios, said, “For babies and infants, the freshness of the product is of utmost importance to ensure quality and nutritional value. Through this new category, Timios aims to provide the right nutritional foundation for infants and toddlers.”

Timios’ porridge range is priced between Rs 160/- to Rs 300/- (200gm). It can be ordered from www.mytimios.com, on the brand’s WhatsApp store, as well as, on leading e-commerce platforms.

TIMIOS FACT FILE

Founders: Aswani Chaitanya & Hima Bindu

Name of Company: FirmRoots Pvt Ltd

Year of Establishment: 2016

Address: #358, 1st Floor, 25th Main Road, 22nd Cross Road, Sector 2, HSR Layout, Bangalore, Karnataka-560102

Ph: +91 90192 89189

Email: [email protected], [email protected]

E-store: www.mytimios.com

Nature of Business: Processing, Retail

Organic Status: The organic porridge range is certified organic (NOP, NPOP)

 Product Range: Baby foods & snacks