◊ By Sunny Vaish

Note: To find organic brands, organic product suppliers, and organic shops in India, buy the Organic Directory 

With the world having dealt with the Covid 19 pandemic, people saw the healthcare systems of countries collapse. The warning bell to pay heed to our health has rung shrill in every ear by now. People are now focusing their attention on chemical-free, naturally and organically grown food while withdrawing from foods with pesticide residues and GMOs.

CONSUMERS WANT TO KNOW WHERE THEIR FOOD COMES FROM

A variety of leading brands like Nestlé, Carrefour and Starbucks have started reporting their food products on their latest blockchain-powered solutions, making Blockchain the leading technology that has the potential to boost the global economy in the coming years.

This consumer mindset (of wanting to know the food source) is the driving force behind the urgent need for traceability and transparency in supply chains. It becomes essential to fulfil this requirement as trust is the foundation of the producer-consumer relationship. Organic Ledger is helping brands gain customer trust by empowering their consumer with increased transparency, resulting in sales growth.

In the sea of producers, all claiming to be ‘Natural’, ‘Organic’, ‘Healthy’ genuine products run the risk of getting lost. Great products need to differentiate themselves from the pack and source tracing is the future-ready solution! The information on the package is not enough to enforce trust on consumers, regulators and importers.

The characteristics of the Organic Ledger solution powered by Blockchain and IoT are as follows:

1] Technical applicability

Organic Ledger brings into use a distributed and decentralised network, which is almost impossible to tamper with. By collecting system information, the Blockchain constructs a permanent record and tamper-proof system for past transactions, uses its intelligent contract function to determine exchange parameters and enforces them, which can largely limit opportunistic behaviour in the transaction relationship.

2] Streamlined operations

All information collected is directly uploaded on Blockchain nodes on the cloud. Organic Ledger is global and scalable. This means that the technology can support worldwide partnerships and communications within minutes. This makes it the ideal solution for an economy of globalisation.

3] Customer engagement

Organic Ledger also boosts customer satisfaction as they can always trace right back to the first step of production of their product. Brands are can showcase their authenticity with the compelling product story through the digital twin QR.

4] Cost reduction

“The introduction of Organic Ledger powered by Blockchain and IoT helps reduce opportunistic behaviour. The decentralisation of Blockchain is conducive to saving the cost of information and data storage of core enterprises, improving its operation efficiency, and reducing the cost of hardware and software.

At the end of the day, it’s all about the trust that a consumer puts in the producer. Organic Ledger powered by Blockchain and IoT helps maintain a relationship of trust between both through its attributes of security, transparency and traceability, leading to a wholesome supply chain from farm to fork.

The author is Founder, Organic Ledger