A jam without sugar and preservatives!

◊ By Nitya Kaushik

NOTE: To find the latest organic brands and organic products in India, buy the Organic Directory

Is it possible to make jam without sugar? Pure & Sure’s Organic Strawberry Jam does exactly that.

A certified organic product, this jam is made with 60% organic strawberry fruit, organic apple concentrate, organic apple puree, and no added sugar of any sort.

The result: a natural, delicate flavour and the perfect blend of tart-and-sweet for your taste buds.

Sandwiches made with this organic strawberry jam hit the right spot, whether it is a PB & J (peanut butter and jam), a simple butter-jam, or a butter-cheese-jam.

This jam is a notch above other brands in price as well. For example, the popular Mala’s Zero-Sugar Strawberry Jam costs Rs 280 and 24 Mantra’s Organic Strawberry Jam, Rs 150 for a 350g bottle each.

Pure & Sure’s Organic Strawberry Jam comes at Rs 310 for a 200g bottle – perhaps not a staple for the pocket-conscious, but a definite indulgence for those aspiring to better health and fitness.

Nutritionally, the product is high in energy at 131 kcal, low in fats and saturated fats at less than 0.5g and 0.1g respectively, sugars at 25 g and salt at 0.07g per 100 g. It has no added flavours or preservatives, which also means the product has a limited shelf-life – make sure to refrigerate this jam immediately after opening.

The fact that this jam is organic means each and every ingredient used in it has been grown organically, ie, without use of chemical fertilisers or pesticides.

This product comes in a petite glass bottle with a sturdy lid and the bottle can be reused as a storage jar once you’re done demolishing the jam.