◊ By Pure & Eco India

 Visit ORGANIC SHOP by Pure & Eco India

Earlier this month (March 2022), the Maharashtra-based organic food brand, Two Brothers Organic Farms unveiled its Delhi Experience Store in the upmarket The Dhan Mill in Delhi’s Chhatarpur.

The new store, according to Co-Founder, Ajinkya Hange, “is a mindfully curated space to create immersive experiences for consumers.”

“Although the pandemic has driven shoppers towards digital touch points, we realised how this drastic shift has led to the evolution of physical retail into bigger, more critical experience nodes in the entire omni channel fulfilment ecosystem,” he says.

The experience store has been conceived to act as a touch point to attract first-time consumers, and is fitted out with a sampling counter wherein consumers can get acquainted with the brand. The brand’s Namkeen Sattu Ghol, spicy Maharashtrian style Thecha, Chaas, Nimbu Gur Sharbat or freshly brewed coffee, beckon consumers. 

A large flat screen at the store broadcasts live videos from their farm in Bhodani, Maharashtra—allowing consumers to vicariously experience cows grazing, harvesting in progress, and other activities taking place at the farm in real time.

The organic brand also rents out the store to small conscious outfits comprising kombucha brewers, home gardeners, food pop up organisers, chefs, composting experts, yoga practitioners, sourdough bakers, poets and singers and artists, etc.

Two Brothers Organic Farms was founded in 2011 by brothers Satyajit and Ajinkya Hange.

ADDRESS:

Warehouse 7-A, The Dhan Mill, 60 Feet Rd, Chhatarpur, New Delhi, Delhi 110074